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FREE SHIPPING ON RUGS FREE SAMPLES 30 DAYS RETURN
FREE SHIPPING ON RUGS 30 DAYS RETURN

Our 5 focus areas

In order to make the biggest possible difference for our kind of business, we focus on five main areas: traceability, sustainable fibres, standards, circularity and reduced use of plastics.

100% traceability for our rugs

To ensure a responsible supply chain, traceability is key. Since 2020, 100% of our rug assortment is traceable down to the very fibre. Working with TrusTrace, a sustainability facilitator known for their work in the fashion industry, we can monitor and verify that our requirements are met in terms of sustainability, working conditions and social.

Moving forward, we are working to further increase our traceability beyond manufacturing, to also include agriculture, farming and extraction. We are also taking steps to increase the traceability of our European furniture range.

100% recycled and eco-friendly fiber

100% of our rugs are made of natural or recycled materials, and all our viscose and Tencel rugs are made with certified Lenzing yarns. We also work with unsold leftover fabrics (deadstock materials), and undyed yarns to minimise our waste and make it easier to recycle and reuse fibres.

Lenzing

Lenzing yarn is made of cellulose, a biodegradable component of renewable wood that can re-enter the eco-system at the end of the life cycle.

GRS

The Global Recycle Standard is an international standard for the certification of recycled materials, good working conditions and restrictions on the use of chemicals.

Increasing certifications

For increased transparency and accountability, we are working with several international standards, methodologies and certifications to monitor and manage our supply chain in a sustainable way. Moving forward, we are working to obtain more certifications, particularly in the areas of social responsibility and wool fibre sourcing.

ISO 14001

An international industry standard for an efficient environmental management system, including waste reduction and more efficient use of resources.

ISO 9001

A quality management system that supports companies to improve the quality of their products and services in order to consistently meet their customers’ expectations.

BSCI

The Business Social Compliance Initiative is a social auditing methodology and report, that helps companies to monitor and gradually improve working conditions in their supply chain.

Becoming more circular

Our products are designed to live long lives, and we work with selected partners to find new ways to improve their circularity.

Together with Beleco in Sweden and Frently in Germany, we offer circular services such as furniture and rug rentals for offices. We also work with professional rug cleaners to help our customers prolong the life of their products and minimise the number of items that are destroyed or go to landfill.

In collaboration with renowned auction sites like Bukowskis and Stockholms Auktionsverk, we are working to expand the premium second-hand market of our products. In 2020, the average closing bid for our rugs was 600 EUR. The fact that our used products maintain such high value, increases the owner’s incentive to give them a second life.

Selected partners


recycle
recycle
recycle

Reducing use of plastic

Using environmentally friendly packaging and reducing the use of plastics is a major priority for us. We only use recycled plastics and are working to change from recycled plastic to renewable packaging options wherever possible.

Since 2020, we have removed all plastics from our sample packaging and replaced it with packaging made of FSC certified recycled paper. We have also removed the printed information in each package and decreased the size of each parcel to minimise the risk of transporting air. Sample packaging accounts for a full 40% of our yearly outbound shipments.

 

Our 5 focus areas

In order to make the biggest possible difference for our kind of business, we focus on five main areas: traceability, sustainable fibres, standards, circularity and reduced use of plastics.

100% traceability for our rugs

To ensure a responsible supply chain, traceability is key. Since 2020, 100% of our rug assortment is traceable down to the very fibre. Working with TrusTrace, a sustainability facilitator known for their work in the fashion industry, we can monitor and verify that our requirements are met in terms of sustainability, working conditions and social.

Moving forward, we are working to further increase our traceability beyond manufacturing, to also include agriculture, farming and extraction. We are also taking steps to increase the traceability of our European furniture range.

100% recycled and eco-friendly fiber

100% of our rugs are made of natural or recycled materials, and all our viscose and Tencel rugs are made with certified Lenzing yarns. We also work with unsold leftover fabrics (deadstock materials), and undyed yarns to minimise our waste and make it easier to recycle and reuse fibres.

Lenzing

Lenzing yarn is made of cellulose, a biodegradable component of renewable wood that can re-enter the eco-system at the end of the life cycle.

GRS

The Global Recycle Standard is an international standard for the certification of recycled materials, good working conditions and restrictions on the use of chemicals..

Increasing certifications

For increased transparency and accountability, we are working with several international standards, methodologies and certifications to monitor and manage our supply chain in a sustainable way. Moving forward, we are working to obtain more certifications, particularly in the areas of social responsibility and wool fibre sourcing.

ISO 14001

An international industry standard for an efficient environmental management system, including waste reduction and more efficient use of resources.

ISO 9001

A quality management system that supports companies to improve the quality of their products and services in order to consistently meet their customers’ expectations.

BSCI

The Business Social Compliance Initiative is a social auditing methodology and report, that helps companies to monitor and gradually improve working conditions in their supply chain.

Becoming more circular

Our products are designed to live long lives, and we work with selected partners to find new ways to improve their circularity.

Together with Beleco in Sweden and Frently in Germany, we offer circular services such as furniture and rug rentals for offices. We also work with professional rug cleaners to help our customers prolong the life of their products and minimise the number of items that are destroyed or go to landfill.

In collaboration with renowned auction sites like Bukowskis and Stockholms Auktionsverk, we are working to expand the premium second-hand market of our products. In 2020, the average closing bid for our rugs was 600 EUR. The fact that our used products maintain such high value, increases the owner’s incentive to give them a second life.

Selected partners

recycle
recycle
recycle

Reducing use of plastic

Using environmentally friendly packaging and reducing the use of plastics is a major priority for us. We only use recycled plastics and are working to change from recycled plastic to renewable packaging options wherever possible.

Since 2020, we have removed all plastics from our sample packaging and replaced it with packaging made of FSC certified recycled paper. We have also removed the printed information in each package and decreased the size of each parcel to minimise the risk of transporting air. Sample packaging accounts for a full 40% of our yearly outbound shipments.

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