How did LAYERED's journey begin?

"In 2014, I was decorating my new 200-square-meter home on a limited budget. Having a background in product development, I decided to design my own rug. I found an amazing supplier in India who helped bring my idea to life. The rug received a lot of attention in a Sköna Hem magazine feature, and readers started reaching out, asking where they could purchase it. That’s when I realized there was interest in this kind of design, and I decided to launch LAYERED with a vision of offering rugs that combine innovative and sustainable design."

Why did you choose to revisit LAYERED's archive when developing the Ten Years Unfolded Collection?

"Our archive is a source of creative inspiration and a reminder of our journey and growth. For the Ten Years Unfolded collection, we revisited some of our early designs and selected three products launched during LAYERED’s first year. These initial statement pieces became synonymous with our signature style. We found that the patterns still felt relevant, but by introducing updated color combinations, we gave them a fresh, contemporary feel that fits today’s aesthetic."

What role does a rug play in a room, according to LAYERED?

"We truly believe in the power of a rug. It can transform a room and become a statement piece that sets the tone for the entire interior. In our design collaborations, the rug becomes a canvas for the designer’s art, where color and form are uniquely expressed. It can serve as the centerpiece that defines the room’s character."

What values do you think customers appreciate most about LAYERED´s products?

"Our customers value quality, sustainability, and our unique, daring designs. We strive to create products they can cherish and keep for a long time, which is something we’re very proud of. Our products also hold high resale value, which we see as a testament to their quality and sustainability. Our customers are bold and unafraid to experiment with color and form. They seek something unique and daring, which inspires us to continue creating with both creativity and sustainability in mind."